Best AI Tools For Marketing 2023 – Top 5
As technology evolves, marketing online becomes increasingly challenging. But with the introduction and adoption of AI marketing tools, you can start to automate mundane tasks and save yourself precious time and money. In this article, we’re going to reveal the best AI tools for marketing your business or running a digital marketing agency in 2023. From AI-generated copy to turning text into engaging video content, we’re going to reveal the top 5 AI tools you need to start using! But before we get into our list, let’s talk a bit about automation and using AI software to become more efficient, productive, and creative.
AI Software For Intelligent Automation – Save Precious Time As A Business
AI software has transformed the way businesses operate by automating mundane tasks and freeing up precious time for employees and business owners to focus on more critical tasks that require creativity and critical thinking. By using AI tools, businesses can easily and, most importantly, intelligently automate processes such as data entry, customer support, and inventory management, among other daily tasks, and save a considerable amount of time that can be used to improve performance and productivity. In fact, by 2030, experts predict that the robotic process automation industry will grow to $20.1 billion thanks to the introduction of low-code automation solutions. ¹
Smart automation using AI software and digital tools can help a business thrive online by streamlining various digital processes, thereby reducing the time and effort required to manage an online presence. One of the primary benefits of automation is that it can help businesses stay consistent in their digital marketing efforts, such as posting regular updates on social media, sending out newsletters, and responding to customer inquiries promptly. And big data is rapidly becoming the ‘liquid gold’ of the digital world. ²
Automation can also help businesses save valuable time by automating lead generation and nurturing, as well as tracking and analyzing online metrics such as website traffic and engagement rates. By automating these processes, businesses can focus on other critical tasks, such as developing new products or services, building customer relationships, and improving overall business strategies. In fact, Pamela Giani, brand and visual designer at Monzo explains that AI software, and AI tools can help brands become more creative. Marketing and creative teams can use creative automation tools to finally overcome time-consuming, low-value tasks such as tweaking banner ads, making changes to video content, or editing Google Ad copy. ³
Additionally, automation can help businesses reduce costs by eliminating the need for manual labor, which can be time-consuming and costly.
So, in 2023, if you’re looking for a way to level up your approach to marketing, management, and manual tasks, let’s take a look at the 5 best AI tools to help make your life a whole lot easier!
AdCreative.ai
First on our list of the best AI tools for marketing in 2023 is Ad Creative AI. This is an AI-powered application that can quickly produce graphics and copy for ads that are incredibly engaging. As a marketing professional, part of your role will likely involve creating, designing, and launching paid ads and while this can be done manually, using an AI marketing tool can make this a whole lot easier. Ad Creative AI uses the power of AI to produce social media graphics in seconds. Designed to help marketers to produce ads that generate better results, you can use this AI tool to assess your target demographic, determine the best-performing ad formats to use, and create customized ad content. You can even run an A/B test using several different ad variations to see which one performs best overall. Ad Creative AI will transform your ad campaign’s ROI and is one of the best AI tools for those in charge of complex ad campaigns.
Hoppy Copy
Next, let’s talk about Hoppy Copy, an artificial intelligence copywriting tool that can generate high-quality, SEO-friendly content right before your eyes. This AI marketing tool will first analyze your target audience in order to understand their preferences and online behavior before producing content that matches their interests using natural language processing (NLP) technology. Hoppy Copy can create a variety of content, such as blog posts, product descriptions, social media posts, and even high-converting email newsletters. This must-use AI tool can help you to save precious time and money while also ensuring that your content is relevant, informative, and engaging. Best for small teams and email marketers, try Hoppy Copy for yourself here.
Fliki AI Tool
According to the New York Times, we live in a “post-text” world in which consumers prefer not to read walls of text or receive dozens of aggressive sales emails. This means video content is one of the most powerful ways to attract customers and keep them engaged. But rather than spend hours at a time producing quality videos yourself, start using Fliki, one of the best AI tools to turn text into a video with a voice-over narrative. In minutes, you can use this AI marketing tool to convert your existing blog posts into video content which can be shared across social media to increase your online sales potential. All you need to get started is a published blog post’s URL, and Fliki-powered AI will summarize the copy, match it with complimentary visuals and provide a voiceover with branded subtitles!
Market Muse
Moving onto content optimization, we come to Market Muse. This AI tool is a content optimization platform powered by AI that can assist you in creating high-quality content that ranks higher in search engines. This AI marketing tool works by first analyzing your existing website content before identifying potential gaps and valuable opportunities. It then provides you with unique marketing and SEO recommendations regarding your overall content marketing strategy. Market Muse also includes content optimization tools such as keyword research, topic modeling, and content brief creation. This AI tool can be used by both internal marketing departments and independent marketing agencies looking to provide clients with an innovative and targeted content marketing strategy!
Write Sonic
Last on our list of the best AI tools for marketing professionals in 2023 is Write Sonic. With over 10,000 Google reviews, Write Sonic has got to be the go-to AI marketing tool for content creation. Rather than hire an in-house copywriter, you can use this AI tool to generate SEO blog posts, SEO website copy, and so much more! Designed to save marketing professionals a considerable amount of time, it is trusted by over 1 million marketing teams, agencies, and freelancers worldwide. So whether you need to write a FAQ section, landing page copy, Google Ad copy, or a Quora answer, make sure to check out this powerful AI tool in 2023 – you can thank us later!
Preparing Your Business For AI Tool Integration
Now that we’ve revealed our top 5 AI tools for marketing in 2023, let’s get into the nitty-gritty of preparing your team to start using AI tools to boost performance and productivity overall.
AI tools can also assist companies across most sectors and industries in combating procrastination, low output levels, and creative bottlenecks by delivering ways to overcome these obstacles. For example, AI-powered task management solutions can help staff remain focused and on track by delivering reminders and prioritizing activities based on deadlines and significance.
AI-powered chatbots, on the other hand, can also deliver speedy and effective customer assistance, minimizing the likelihood that employees will become bogged down with customer service concerns. Moreover, AI-powered creative tools, such as Write Sonic, Fliki AI, and Ad Creative, can offer you an endless about of help, support, and free creative resources to develop more engaging content to inspire, educate and convert your unique target market. And for SEO experts, AI software such as Market Muse is going to be your right-hand man, so to speak! But making sure your team and key players understand how to use each AI tool will be the trick. Invest time into internal training so that you can unlock the benefits of AI integration with minimal downtime and give your team the opportunity to play around with each tool before using it for ‘real’. This freedom and flexibility is the best way to encourage self-development and AI acceptance as a business. And remember to reassure your team that the AI software you plan to use will not be used against them. It will only be used to free up their time which will be better spent on more valuable projects and creative endeavors!
Final Thoughts On AI Tools
As AI tools are constantly being updated, so it’s always best to use a number of AI marketing tools as a digital marketing agency, freelancer, or business owner. This helps you to stay ahead of the curve and improve your productivity levels but also prevent any wasted time, should one tool be down for maintenance. Start working in a more time-efficient way by using these top 5 AI tools for marketers in 2023. Once you start using the power of AI to reach your business goals, you’re going to wonder how you’ve ever lived without them!
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Tony is an AI consultant with expertise in e-commerce and business automation. Combining his engineering background with business insights, he adeptly identifies challenges and crafts tailored AI solutions for optimal efficiency.